Marketing

Marketing Techniques

KOL and KOC Marketing

Social Media Marketing

SEM Search Engine Marketing

Email marketing

In-site policy marketing

Live marketing

KOL and KOC Marketing

SEATAOO is using KOL (Key Opinion Leader) and KOC (Key Opinion Customer) marketing to differentiate itself from other E-commerce companies. KOL and KOC marketing have become increasingly important marketing channels, particularly with the rise of online shopping trends. Consumers are looking for ways to carefully read product descriptions in online stores and gather more information about the products they are interested in to reduce the risk of purchasing products that don't meet their expectations. This is where KOL and KOC marketing can be particularly persuasive.

SEATAOO collaborates with KOLs and KOCs to offer a range of services, including single item production, blind box unpacking, product quality assurance, platform production, live streaming, and more. The company combines the use of KOL and KOC through a professional team to raise awareness among a wide range of consumers, provide them with non-standardized platforms and products, and ultimately achieve the goal of transfer.

SEATAOO's approach to KOL and KOC marketing has helped it build trust with its users, as they can fully trust the company to provide them with quality products and services. Overall, SEATAOO's use of KOL and KOC marketing seems to be a key factor in its success as an E-commerce company.

KOL and KOC Marketing

Social Media Marketing

SEM Search Engine Marketing

Email marketing

In-site policy marketing

Live marketing

What exactly is KOL? What is KOC?

KOL (Key Opinion Leader)

KOL stands for "Key Opinion Leader" and refers to individuals who are recognized as experts or authorities in a particular industry or field. They have a significant following and a high level of influence over their audience's opinions and behavior. KOLs can be found across a variety of industries, including fashion, beauty, technology, and more. KOLs are valuable to brands because they can help increase exposure and credibility for their products or services. By partnering with KOLs, brands can tap into their audience and leverage their influence to promote their offerings. This can lead to increased brand awareness, sales, and customer loyalty.

KOC (Key Opinion Customers)

KOC stands for "Key Opinion Customer" and refers to individuals who are passionate about a particular brand or product and actively promote it to those around them. They are not professional influencers like KOLs, but rather everyday consumers who have a genuine interest in the brand or product.

KOCs are valuable to brands because they can serve as advocates and ambassadors for their offerings. By sharing their experiences and recommendations with their friends and family, they can help drive word-of-mouth marketing and increase brand awareness and sales.

KOCs tend to be highly engaged and loyal fans of the brand or product, making them an ideal target for marketing efforts. By sharing relevant and engaging content with them, brands can increase their chances of turning KOCs into loyal customers and advocates.

KOL and KOC Marketing

Social Media Marketing

SEM Search Engine Marketing

Email marketing

In-site policy marketing

Live marketing

Social Media Marketing

SEATAOO is taking a multi-faceted approach to its promotional activities. The company plans to post promotional advertisements for social activities and remote platform products, as well as send coupons to more buyers on the platform. These activities could help attract new customers to the platform and encourage existing customers to make more purchases.

In addition, SEATAOO is participating in social ADS programs on various platforms, including Tiktok, Youtube, Facebook, Instagram, and Twitter. The company plans to launch long-term marketing videos, marketing advertisements, and CPA advertising programs worldwide to drive the development of its application and attract more consumers. These activities could help raise brand awareness and attract new customers from different parts of the world.

KOL and KOC Marketing

Social Media Marketing

SEM Search Engine Marketing

Email marketing

In-site policy marketing

Live marketing

SEM Search Engine Marketing

SEATAOO is using a combination of SEO (Search Engine Optimization) and PPC (Pay-Per-Click) strategies on various search engines, including Google, Bing, Yahoo, Wretch, and Sanook. This approach is aimed to create an overall online marketing strategy that can help attract more potential customers to the platform.

SEATAOO is conducting SEO advertising and information flow on its websites, apps, and products on well-known search engines. This could help improve the visibility of the platform and its products in search results, making it easier for potential customers to find them. Additionally, the company is conducting targeted platform product, platform seller, single category, and single store promotions and advertising using PPC strategies. This approach could help the company reach specific groups of potential customers who are more likely to be interested in its products.

KOL and KOC Marketing

Social Media Marketing

SEM Search Engine Marketing

Email marketing

In-site policy marketing

Live marketing

Email marketing

SEATAOO plans to regularly send coupons and marketing campaigns to its buyers and email subscribers in order to attract them to make purchases on the platform. This approach is commonly used in E-commerce to incentivize customers to make purchases and to encourage repeat purchases from loyal customers.

By sending coupons and marketing campaigns to buyers and email subscribers, SEATAOO could potentially increase its sales and revenue by enticing customers to make purchases they may not have otherwise made. Additionally, by targeting email subscribers who have shown an interest in the platform, SEATAOO could potentially build a base of loyal customers who are more likely to make repeat purchases in the future.

KOL and KOC Marketing

Social Media Marketing

SEM Search Engine Marketing

Email marketing

In-site policy marketing

Live marketing

In-site policy marketing

SEATAOO offers package shipping for all orders on its platform. Free shipping is a great way to attract more customers to make purchases on the platform. Shipping costs can often be a major barrier to online shopping, especially in countries where transportation costs are high. By reducing the shipping costs, SEATAOO is making online shopping more accessible and affordable for consumers, which is likely to increase customer loyalty and retention. Additionally, offering limited quantity coupons is another effective way to incentivize customers to make purchases on the platform, as it creates a sense of urgency and exclusivity.

KOL and KOC Marketing

Social Media Marketing

SEM Search Engine Marketing

Email marketing

In-site policy marketing

Live marketing

SEATAOO has made efforts to establish strong presence in the world of cross-border E-commerce, utilizing a variety of marketing and promotional strategies to attract more buyers and sellers to their platform. By offering competitive shipping rates, sending regular coupons and marketing campaigns, and leveraging the power of social media and live streaming, SEATAOO is positioning themselves as a leader in the Southeast Asian E-commerce market. It will be interesting to see how their platform continues to evolve and grow in the coming years.